In this tutorial, you’ll learn the steps and techniques involved in creating a brilliant product advertisement. You’ll start with a stock image of an Adidas shoe, extract it from the background, then combine it with various photostocks to create a liquifying product advertisement. You’ll learn how to build around a given product, and how to integrate branding into the design
Once the shoes in the new document go ahead and press ‘M’ on your keyboard, this will select the marquee tool. Make sure your marquee tool is set to the rectangle tool before you continue. Go ahead and make a selection of the bottom half, grab the entire reflection where it meets the cleats and delete it.