My career in package design began with working for a local grocer, Wegmans, in their Advertising department. I knew a little bit about dielines and designing for dimensional packages before I started at Wegmans, but I also obtained a wealth of new knowledge while working directly for the store. In food there is so much to be considered before even thinking of a design. There are all sorts of government regulations that dictate sizing and what nutritional information goes where and of what prominence. Fitting all the nitty gritty facts, logos and required text were the hardest part by far since oftentimes there was little room left for the actual design!
Then each supplier had their own printer specifications which posed different challenges. Working at Wegmans taught me so much about packaging and I feel grateful to have had this experience. Having so much technical expertise in package design has been essential to many of the layouts that I have designed over the years.