Learn how to create cool smokey typography in 12 simple steps.
Open up a new document (600X250px) and create a new layer called ‘black background’. Fill your entire canvas with black.
Now add some white text to the center of your canvas. I used the font ‘Gill Sans’ set to bold.
Now duplicate your text layer. Select your original and rasterize it (layer>rasterize>layer). Then apply a motion blur to this layer by going to filter>blur>motion blur. Set your angle to 90 and your blur strength to 20. Finally reduce your layer’s opacity to 60%.